HSBC lead sponsor of IPL 3 To be streamed live on YouTube, HP & Samsung associate sponsors

Even as IPL garners an envious lineup for sponsors for the most-watched T20 event, YouTube is also looking to get some big SPONSORS on board.

YouTube, world's largest online video-sharing site, has signed on HSBC as one of the lead sponsors for the live online streaming of IPL matches. Further, the sponsors who are coming on board on YouTube are being classified under Gold and Silver sponsors with brands like HP and Samsung also evaluating the potential of the medium.

YouTube, in its first major sporting deal, recently acquired a two-year rights to host IPL matches live for an undisclosed sum.

When contacted, a Google spokesperson confirmed that HSBC has been signed on as one of the sponsors. "We are excited by the response that live streaming of IPL matches in YouTube has evoked amongst advertisers in India," said the spokesperson. "HSBC is one of our sponsors and beyond this, we are unable to comment on.